Mass Media And Communication

                                                SHORT NOTE

CSR: CORPORATE SOCIAL RESPONSIBILITY

In Democratic Nation every Individual has to do their Social Responsibility. In term of corporate world there are also many Social Responsibility which corporate world has to do. For public awareness and betterment of society every Corporate Company suppose to do their social responsibility. One of best example is TATA Tea Advertisement, in which product advertising through Social massage. In constitute of nation like India, there is panel code in which show that every individuals social responsibility. 

(2)Online Advertising:    

                 

Now a day internet becomes one of the biggest marketing places which companies ever had. So because company want to sale their product to many numbers people and want to increase their consumers so they put their advertise on online. Online advertising also works well for every product .online advertise make product to reach maximum number of people.

                             (3) Mobile advertising

Mobile advertises made with the help of mobile phone. In mobile advertise there is a need of very well known mobile users. I think mobile advertise is hard to design and it require much skill to make it.

                             (4) surrogate advertising

In surrogate advertise, advertise made on one product but actual advertise aim and for what purpose advertise made is remain hidden to consumer, example of Bagpiper Soda advertise in which they present advertise as a advertise of one Soda but actual this advertise is made for wine product. These advertisements are shown to market such products which are restricted or not supposed to be sold.